Ms. Kelley Boyd – Serial entrepreneur and sought after speaker, mentor and adviser in the US and abroad.
Before there was the Epiphany, there was Crossing the Chasm and Inside the Tornado (Geoffrey Moore) both of which spoke to the phenomenons that Steve Blank rightly captured in his tome, The Four Steps to the Epiphany. Having been among the elite cadre of early adopter market specialists (EAMS), I have first hand understanding of what it takes to truly change the world!!
As EAMS we were chartered with taking a companies huge investments in hardware and software products and find the most accessible target market, identify customer segments, find the compelling value proposition for each persona with the segment AND develop the replicable sales model. As described we moved products from “innovation to early market” and once there, new skills and people were required to enter and sustain mass market relevance.
The combination of these formative direct and channel sales experiences in emerging technology with the “lean” movement has resulted in a wildly robust value proposition for innovation consultation to businesses of all sizes and shapes. Whether your needs are intra-entreprise or a three person startup, the time spent in consultation will undeniably bring tremendous value for you and your employees.
Below see a sampling of industries and clients served:
Sampling of Clients, Customers and Partners